Wendy Kennedy's So what? who cares? why you? helps scientists, inventors and tech entrepreneurs commercialize technology by articulating the business value of product innovations.

Description: So what? who cares? why you? - Methodology for scientists, inventors and tech entrepreneurs to effectively communicate the business opportunity that great technical ideas and product innovations represent.

Keywords: So what? who cares? why you?, media and events, books, technology commercialization, technology transfer, product innovation, innovation strategy, communicating innovation, business opportunity assessment, commercialization path, how to commercialize innovation, commercializing a new product, how to evaluate a technology, how to raise venture capital, intellectual property valuation methodologies, intellectual property commercialization, intrapreneurship, corporate entrepreneurship, licensing and technology transfer, technology business plan, technology entrepreneur, technology incubator, managing innovation, commercializing a new product, entrepreneur, women entrepreneurs, Canadian entrepreneurs, entrepreneurship, business mentoring, business advice, business development, high-growth company, startup company, start up, start up advice, marketing strategies, product innovation, new product development, technology innovation, business plan templates, writing business plans, angel investor, technology marketing consulting, technology marketing workshops, workshops for scientists, Wendy Kennedy, Ottawa, Ontario, Canada

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Wendykennedy.com

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