Directory: Top/Computers/Internet/Web_Design_and_Development/Promotion/Ethics_and

Top / Computers / Internet / Web_Design_and_Development / Promotion / Ethics_and_Standards /

Search Engines: Economics & Ethics
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
http://www.saintlouisflamenco.com/webmaster/searchengines.htm
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Search Engine Optimization Standards Discussion
Examines the issues surrounding SEO standards of conduct.
http://www.bruceclay.com/EmergingStandards.htm
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CommercialAlert Complaint to the FTC
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113
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The Curse of Cloaking
Describes the action of cloaking and explains why you should not do it.
http://www.websitepublisher.net/article/cloaking/
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Email Marketing Ethics and Spam Reporting
Guide to avoiding being spammed and sending e-mail without spamming.
http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm
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Nigritude Ultramarine FAQ
Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
http://www.nigritudeultramarines.com/
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Black Hat SEO
Worst practices, software and gimmicks to avoid.
http://www.blackhatseo.com/
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The Classification of Search Engine Spam
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
http://www.silverdisc.co.uk/articles/spam-classification/
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FTC Halts Internet Pagejacking Scam
Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
http://www.ftc.gov/opa/1999/09/atariz.htm
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The Control of Misleading Advertisements Regulations 1988
UK Act of Parliament that covers misleading advertising on the Internet.
http://www.opsi.gov.uk/si/si1988/Uksi_19880915_en_1.htm
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