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Pharmaceutical Lifecycle Management - Strategy Selection and Execution
Lifecycle Management, LCM, pharmaceutical, strategies, tactics, pre-launch, brand lifecycle, generics, patent expiration, counter-generic, case study, sales curve, tactical approach, investment, budgets, headcount, structure, processes, timeframe, brand management, best practices, benchmarks, biotechnology, brand values, pipeline, portfolio, maximizing value, launch, strategic, return on investment, generic competition, generic erosion, market share, resources, patent litigation, authorized generics, new formulations, next generation products, new combinations, branded generics, pediatric indications, new indications, publications strategy, strategic alliances, Rx-to-OTC, market repositioning, repurposing, new dosing frequency, new dosing strength, CRM, customer relationship management, disease management, strategic pricing, divestitures, contracting with large volume purchasers, removal from market
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