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DAWNBREAKER ® :: Business Planning For Scientists and Engineers
Business Planning for Scientists and Engineers is a combination text / workbook intended for use by scientists or engineers actively engaged in developing a product or technology to commercialize. Whether you are just starting a company or have been in business for 5, 10, or 15 years, a business plan will increase the likelihood of successfully achieving your goals. Business Planning for Scientists and Engineers provides you with the assistance and guidance needed to make a successful transition from research and development to the marketplace. Business planning, a cohesive transformational process, can help the technology entrepreneur acquire specialized, on-the-job training, while the same time yield a document (business plan) that will assist with obtaining external financing and which will serve as a valuable internal guide. This book is a necessary tool for anyone from scientific, engineering, or technical fields that wishes to start up their own business with a strategic plan for success and returns. Although there are many books on the market which indicate the desired contents of a business plan, there are none which clearly indicate how to find the needed information, while keeping yourself honest about the market potential. If you don't know where you are going you will probably end up somewhere else, Laurence J. Peter. With the help of a proper plan you can be sure your goals become a reality.
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