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ProDesign - the essence of Danish design in eyewear for the world
PRODESIGN - The essence of danish design in eyewear
for the world !
Headquartered in Denmark yet with a distribution and
sales network that reaches round the world, ProDesign
brings the essential spirit of Danish design and lifestyle
values to the global eyewear market. After 30 years of
solid experience with a customer base now measured in
thousands, ProDesign has recently restructured the
organization and revamped the entire product line. As a
result, ProDesign is both an experienced, well-
established eyewear manufacturer and a modern,
rejuvenated company.
The company's new logo ProDesign | Denmark
emphasises the continued importance of Denmark's
design heritage in shaping the company's products.
ProDesign is well aware that Danish design, particularly
furniture design, is known all over the world. People
admire its clean and simple lines, consistent high quality
and unique ability to combine lightness of form with
functional strength. ProDesign embodies these elements
in its eyewear collections to create a look and appeal
which is unmistakably Danish. ProDesign is an ambitious
company establishing a growing position in world
markets through the ability to quickly recognize and pick
up trends, supplying prompt deliveries, efficient
inventory management, and support through not only its
Danish headquarters but also through its offices in
Hamburg, Lille and San Francisco. While retaining a
competitive edge in a fast moving market, ProDesign
remains true to the lifestyle values of Denmark where
care and attention is always given to the individual to
suppliers and distributors, to ProDesign's own personnel,
and to eyewear retailers worldwide.
Wanting to be serious yet with a twinkle the company
philosophy is to focus on loyalty and team spirit when
committing to new partners. By offering customized
marketing campaigns and instore events ProDesign
wants to be more than just another supplier of eyewear.
By having close links with their partners ProDesign
signals a desire to create success as a team. Loyalty and
great chemistry among partners play an important role
in this process and the informal tone of communication is
reflected in internal relations with employees as well as
external relations with partners. ProDesign is always
looking to reproduce this accommodating approach to life
in all aspects – the general idea behind the company’s
marketing campaigns in particular is based on a desire to
let the “joy of life” speak for itself.
Pd-eyewear.com ~
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